ASSESSMENT BRIEF three
Topic Code and Title MGT607 Innovation, Creativity & Entrepreneurship
Evaluation Enterprise Pitch
Particular person/Group Particular person
Size 5-7 minute video presentation & one web page transient
Studying Outcomes b) Critically consider and justify the attitude of the consumer and the distinctive worth proposition geared toward them within the improvement of the enterprise.
c) Design and ship an impactful enterprise resolution that’s underpinned by the targets of the enterprise case. d) Analyse the viability of the enterprise mannequin and resolution developed.
e) Critically mirror on key components that affect the success of the enterprise case and private journey.
Submission By 11:55pm AEST/AEDT Friday of Module 5.2 (Week 10)
Whole Marks 40 marks
Following on from the suggestions given to you in your Enterprise Idea Plan in Evaluation 2, you are actually required to pitch your ultimate Enterprise Case to buyers or administration for approval of your thought.
As a way to full, a sound Enterprise Case it is advisable to guarantee that you’ve got coated all required facets, which must be thought-about earlier than continuing with the “construct” of an innovation.
This evaluation requires college students to include the idea learnt in Modules 1 by means of to Module 5 to current a Enterprise Pitch of your idea, which you launched to us in Evaluation 2. It’s important you draw on the ideas of innovation, creativity and entrepreneurship to assist your presentation. Directions:
This evaluation has two parts:
1. 5-7 minute video presentation
2. One web page briefing doc
Your presentation can be assessed based mostly on the Rubric beneath and should be a minimal of 5 minutes, and restricted to 7 minutes. You want to guarantee your presentation is succinct and impactful. Your goal needs to be to complete your presentation along with your viewers enthusiastic about your alternative and eager to be part of the journey! This presentation will embody some or the entire particulars which you included in your idea plan.
Keep in mind that your viewers is buyers or administration on a Board and as such you will want to pitch your presentation accordingly. You’ll be able to watch the next YouTube video for some suggestions! https://www.youtube.com/watch?v=MnIPpUiTcRc
The supplies you’ve coated in Modules 1 by means of to Modules 5 ought to give you the framework for the parts to incorporate in your presentation.
Your presentation ought to embody at a minimal the next areas:
1. Description of your Concept:
a. Trade Background
d. Enterprise Mannequin – how will you generate profits?
e. Competitor Evaluation
f. Distinctive worth proposition – what makes you distinctive, higher and completely different out of your competitors
2. Expertise Plan (if relevant)
a. Description of Expertise
b. Expertise comparability
three. Advertising Plan:
a. Whole Addressable Market – this can be an estimate
b. Demographic of main buyer phase – your early adopters, not mass market c. Pricing Technique
d. Distribution Technique
four. Monetary Plan:
a. Expense and income assumptions
b. Cashflow mannequin
c. Break-even evaluation
d. Buyer acquisition prices
5. Organisational Plan:
a. Group – key individuals / sources required at graduation
b. Exit Plan
*Please be aware that you’re not required to develop a web site on your prototype. The expectation is that your prototype might be a diagram, a circulation chart or a drawing.
To assist your presentation, additionally, you will be required to submit a one web page briefing doc which succinctly captures the important thing factors and successfully summarises your presentation for administration / resolution makers which you’ve coated above. This briefing doc needs to be adequate sufficient to supply an outline of your presentation within the occasion the place a key resolution maker can not see it or wants one thing to check with later.
You have to recognise all sources of data; together with photographs which you can embody in your work. Reference your work in line with the APA sixth version tips. Please see extra info on referencing right here http://library.laureate.web.au/research_skills/referencing
Submit your video, briefing doc and any required attachments within the Evaluation three Enterprise
Pitch submission hyperlink within the Evaluation part present in the primary navigation menu of the topic Blackboard website. A rubric can be connected to the evaluation. The Studying Facilitator will present suggestions by way of the Grade Centre within the LMS portal. Suggestions may be seen in My Grades.
Studying Rubric: Evaluation three Enterprise Pitch
Evaluation Attributes Fail (Unacceptable) Zero-49% Go
50-64% Credit score
(Proficient) 65-74% Distinction
75 -84% Excessive Distinction
Data and understanding (technical and theoretical
Understands theoretical fashions
Proportion for this
Restricted understanding of required ideas
Key parts of the project should not addressed.
Data or understanding of the sphere or self-discipline.
Resembles a recall or abstract of key concepts.
Usually confuses assertion of private opinion with info substantiated by proof from the analysis/course supplies.
Thorough information or understanding of the sphere or self-discipline/s. Helps private opinion and knowledge substantiated by proof from the analysis/course supplies.
Demonstrates a capability to elucidate and apply related ideas.
Extremely developed understanding of the sphere or self-discipline/s.
Discriminates between assertion of private opinion and knowledge substantiated by sturdy proof from the analysis/course supplies and prolonged studying.
Nicely demonstrated capability to elucidate and apply related ideas.
A complicated understanding of the sphere or self-discipline/s.
Systematically and critically discriminates between assertion of private opinion and knowledge substantiated by sturdy proof from the analysis/course supplies and prolonged studying.
Mastery of ideas and software to new conditions/additional studying.
information to practise
Restricted understanding of the interior and exterior enterprise surroundings.
Understands the interior and exterior enterprise surroundings together with business context and market forces.
Understands the influence of economic, social, political, environmental points on the enterprise
Evaluates the influence of economic, social, political, environmental points on the enterprise; and the place related, as they relate to completely different international locations Demonstrates cultural sensitivity.
Analyses the influence of economic, social, political, environmental points on
Reveals a transparent understanding of the sensible software and implications of key ideas and
Proportion for this
Makes use of a restricted vary of
info as the premise of beneficial apply.
Accesses related info.
Adequately utilises info from a wide range of sources.
Understands the enterprise.
Can put together and presents enterprise circumstances/proposals. the place the enterprise might function.
Understands the enterprise and its dangers.
Can put together and presents enterprise circumstances/proposals.
the enterprise; and the place related, as they relate to completely different international locations the place the enterprise might function.
Holistic understanding of enterprise and its dangers.
Assesses the influence of data and communication programs on the operations of the enterprise.
Nicely-structured presentation with
clear circulation of concepts
Obscure for viewers, no logical/clear construction, poor circulation of concepts, argument lacks supporting proof.
Viewers can not observe the road of reasoning.
Info, arguments and proof are offered in a approach that isn’t at all times clear and logical.
Line of reasoning is commonly troublesome to observe.
Info, arguments and proof are nicely offered, principally clear circulation of concepts and arguments.
Line of reasoning is simple to observe.
Info, arguments and proof are very nicely offered; the presentation is logical, clear and nicely supported by proof.
Demonstrates cultural sensitivity.
Expertly offered; the presentation is logical, persuasive, and nicely supported by proof, demonstrating a transparent circulation of concepts and arguments.
Engages and sustains viewers’s curiosity within the matter, demonstrates excessive
ranges of cultural sensitivity
Proportion for this
Efficient use of various presentation aids, together with graphics and multi-media.
Right quotation of key sources and proof
Basic criterion to
Proportion for this
Demonstrates inconsistent use of fine high quality, credible and related sources to assist and develop concepts.
Demonstrates use of credible and related sources to assist and develop concepts, however these should not at all times specific or nicely developed.
Demonstrates use of top quality, credible and related sources to assist and develop concepts.
Demonstrates use of fine high quality, credible and related sources to assist and develop arguments and statements. Reveals proof of large scope inside the organisation
for sourcing proof
Demonstrates use of high-quality, credible and related sources to assist and develop arguments and place statements. Reveals proof of large scope inside and with out the organisation for sourcing