Assessment Task 2 Due Date SILOs Assessed
1,500-word paper on analysing a current Australian entrepreneur and his/her business venture Sunday 17th September, by 11.55 pm (Week 8) 30% 1, 7
LMS via Turnitin
Grading Criteria and Feedback
Please see LMS and detailed Grading Criteria below
Description of Task
Analyse a current Australian entrepreneur of your own choice.
Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used. Critical analyses and reflection on relevant theories required, not just a simple presentation of the biography of the entrepreneur. Suggested structure:
• Cover page
/ Please indicate your full name, student ID, class day/time & tutor’s name
• Background of the entrepreneur
/ Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion and contribute to this person’s success (with reflection on the relevant theories).
• Entrepreneurial traits/characteristics
/ Discuss the characteristics of the entrepreneur (with reflection on the relevant theories).
• Opportunity recognition and idea development process
/ Discuss the processes of opportunity recognition and idea development (with reflection on the relevant theories).
• Competitive advantages
/ Discuss the type of business developed and the competitive advantage(s) of the business compared to that in the market.
/ Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. selling their business) he/she may take.
• References (10-12 references required, at least half of the references should be academic, Harvard referencing style)